Iris Innovations expands into Australasia with exclusive BLA deal

Marine surveillance specialist Iris Innovations is expanding its reach across Australia and New Zealand after signing an exclusive distribution agreement with BLA Distribution, a move expected to improve access to CCTV, thermal imaging and night vision technology for regional marine operators.

The partnership will support customers operating in the marine and other sectors, providing product availability, local expertise and dedicated support services.

As part of the arrangement, BLA Distribution will manage regional order fulfilment and provide first-line technical and sales support.

BLA’s “extensive market reach, strong technical capabilities and outstanding reputation within the marine industry make them the ideal partner to support the continued growth of the Iris Innovations brand across the region,” says Carl Hitchcock, CEO, Iris Innovations.

Hitchcock’s company delivers high-performance imaging and surveillance technologies (the range can be explored on its website). Its products are designed for demanding operational environments and the portfolio includes marine-grade CCTV systems, thermal imaging cameras and advanced night vision solutions.

BLA Distribution’s reach across the Australasian marine sector

BLA Distribution is said to be Australasia’s largest wholesale distributor of boating, lifestyle and adventure products. The company represents more than 70 brands and distributes over 17,000 products to a network of more than 3,500 marine businesses. With warehouse facilities located in Brisbane, Melbourne, Perth and Auckland, BLA is strategically positioned to provide comprehensive regional coverage and responsive customer support.

The partnership strengthens Iris Innovations’ international distribution network and reinforces both companies’ commitment to delivering premium technology solutions.

David Wood, BLA Distribution, says his firm is looking forward to introducing Iris’ CCTV and night vision technologies to its customers throughout Australasia. “Their products are highly respected for reliability and performance, and we look forward to supporting the brand with dedicated sales, fulfilment and technical expertise.”

With BLA’s established marine network and Iris Innovations’ focus on surveillance and imaging technology, the partnership signals a push for wider availability and stronger technical support in the region.